What a great
AD actually delivers
Fifteen years leading integrated marketing for brands like Google, Manulife, Mackenzie, and Adidas — the senior client lead who turns business objectives into measurable, award-winning work, and the operator who actually ships it.
Senior Client Leadership
Primary strategic advisor and escalation point on complex, multi-stakeholder accounts. Senior clients trust me to tell them what they need to hear, not just what they want to.
Integrated Multi-Channel Strategy
Brand, acquisition, retention, and lifecycle — across digital, CRM, social, email, web, and offline. I connect the channels into a coherent program, not a collection of tactics.
Cross-Functional Team Leadership
Built and mentored account, creative, media, and analytics teams. Known for clear priorities, professional growth, and seamless delivery — without the drama.
P&L & Account Growth
Multi-account budget ownership with a track record of upsell and new-business generation. I grow revenue while keeping margins healthy — $500K+ in new business from existing accounts at one role alone.
Data-to-Strategy
Campaign performance means nothing without interpretation. I translate data into strategic, actionable recommendations that shift client thinking and drive next decisions.
Stakeholder Management
Alignment, transparency, and proactive communication at the senior level. No surprises, no fire drills — just confident, organized leadership that keeps every stakeholder on the same page.
